After a number of unsuccessful changes to the brand, the Schlitz brewery (one of the oldest of the old school breweries) closed in 1981. First brewed in 1849, Schlitz beer was successful for over 100 years before changes in production (and the overall quality of the final product) killed the product’s popularity and, therefore, sales. The brand changed hands twice - once in 1982 to Stroh and earlier this year to Pabst - and is now being brewed again and is in such high demand that stores are reportedly limiting the numbers of cases customers can buy at one time.
Though brewing operations are on the east coast, Schlitz is currently only available in Milwaukee, Chicago, Minneapolis and Western Florida. Pabst is hopeful that the new old brew will be more widely available as brewing operations ramp up.
Read More | MSNBC
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